About

About us

It’s a strange story, but I was raised by dental consultants. My first design project was Blatchford’s Doctor Book.

So with me, design always follows strategy. This is rare; most designers go the other way around - cool design first, making it mean something second. You are more than cool design! You are unique, and it's my job to figure out what that is and turn it into a marketable brand.

Since I began Athena in 2002, I've done just that for hundreds of dentists, a dozen consultants, and even a few dental labs. And, as you can see in portfolio, no two brands are alike, because no two clients are alike. I know this, you know this, now let’s tell your market about it.

Our mission


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10 years of experience


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