Bringing new patients to the practice and strengthening ties with the existing ones relies on effective dental practice marketing. So, how do you market a dental practice? There are plenty of different dentist marketing strategies you can use, especially if you combine them. If you are looking for suggestions, you can read the following dental office marketing ideas to get you started.
How to Market a Dental Office
Create an Efficient Website for Your Practice
If you wonder “how can I grow my dental practice with a website?”, consider it is probably the first interaction your patient will have with you. Therefore, it must make an excellent first impression. Some basic features your dental practice website should include are be well-organized for easy navigation, look professional, and offer clear information about your services.
Focus on Local SEO
Although essential dental terms can help your business, local keywords will be what really let you get new clients. There is no point in a patient in Boston finding your site when you are located in Los Angeles. Using local SEO means to rank for terms like “Los Angeles dentist” instead of just “dentist”, which not only will help you be found by the audience who is exactly using these terms on Google, but you will also be found by those users looking for a local dentist “near me”.
Diversify Your Keywords
If you want your practice website to play a good role in the modern dentist marketing game and stand out and be easily found by search engines, you should get creative and use different keywords. An excellent dentist marketing strategy is to consider emergency keywords, such as “emergency broken tooth”, for instance. Think about all those specific terms your patients could search for. What is dental marketing without taking advantage of your professional knowledge?
Create a Community on Social Media
How do you market a dental practice on social media? Take advantage of the excellent way social media provides you with to communicate with your patients. You can build online communities by generating conversation, updating information, collecting reviews from patients, and much more. All this will give your patients a good first impression of your practice.
Offer Valuable Content
What is a healthcare marketing strategy that helps your patients at the same time? Using valuable content such as e-books or blog posts is a great way to bring visitors to your practice website, create relationships with them, and turn them into patients. A FAQ section or a blog on your website is a great way to add new content regularly and send more traffic to your site while your patients receive beneficial healthcare information.
Use Appointment Reminders
Sending all your patients friendly reminders of their appointments or reminders to schedule their appointments are ways to maintain relationships with them while making sure they get the care they need. These reminders can come in the form of texts, phone calls, or e-mails.
Create AdWords Campaigns
Users searching for certain keywords can find your practice if you use a pay-per-click platform to display your practice ad. Dental advertising is more effective when you use location-based keywords to boost the relevance of your ad placements. Use all the features of your dental practice that set you apart from the competition on your descriptions and headlines to highlight them.
Use Newsletters
Similarly, blog posts and newsletters are content marketing strategies; however, newsletters are delivered right to your patients’ inboxes, so instead of waiting for them to find you, you are who reaches them. But, how do you market a dental practice through newsletters effectively? Keep in mind your patients or potential patients will have the option of unsubscribing at hand, so make sure your share valuable information they want to see, to they feel happy to see it in their inbox.
Start Remarketing Campaigns
Reaching out to users you already have a relationship with and trying to get them to take a specific action is what we know as remarketing. For instance, you can get your current patients to book their six-month appointment. You can also use remarketing to promote new procedures or products to existing patients, such as a risk-free tooth whitening procedure.
Use Mail Offers
How much should a dental practice spend on marketing? Despite this strategy might be expensive, dental office marketing can draw upon mail to reach audience locally, which is exactly the main target audience for all dental practices. Besides sending postcards and discount flyers periodically to attract new patients to your dental office, you can also send brochures about high-end cosmetic procedures to high-income neighborhoods, where homeowners are more likely to be interested and able to afford them.
Dental Office Marketing
The previous dentist marketing strategies are quite effective to get more patients and boost your practice success. Remember to establish a dental practice marketing plan and focus on what you can offer that is unique and special to stand out.
Connect with your patients using the knowledge you have about them; use the keywords you think they will search for and attend the events where you think they will be. Combine different dental office marketing strategies and your appointments will increase noticeably.
