Just by considering their experience in dental marketing, hiring an agency to be in charge of your marketing should always be on the table. However, it’s also important to be objective and mention the advantages and disadvantages you will face if you plan to hire advertising help for your business.
So, is it worth it to hire a marketing agency for your dental practice? Continue reading to find out the main reasons that make companies not hire a marketing person and choose an agency instead.
A Wide Variety of Skills
Generally, online marketers count with a specific set of skills, and creating healthcare marketing strategies is too complex. You could hire a content marketer, but it might not be in your budget.
Unfortunately, some businesses tend to use only one channel to market their practice, which isn’t the best move in terms of marketing. Investing in marketing is always a risk, especially if it’s in only one strategy and it doesn’t work out as expected.
How do you market a dental practice, then? To begin with, it’s necessary to diversify your channels and strategies in order to increase your reach to potential customers, which might be difficult for only one person.
Is it worth it to hire a marketing agency in this situation? What do marketing firms do in this case? Fortunately, marketing agencies include teams of experts in different online marketing specialties; therefore, they can provide you with better work than a single person could. In addition, each team member has worked with several projects and has considerable experience, which will contribute greatly to your business marketing.
Cost
Despite a marketing agency seems like a great option for your practice marketing, it could also seem more expensive than hiring an extra person to do the job. However, it’s not really how it works. When you decide to hire a marketing person, it can be difficult to find someone who is willing to work a couple of hours a week. On the other hand, when you hire an agency, you receive first-class results from experts who work full-time on different projects while working on yours. Hence, you receive benefits from different areas without paying to each one of them individually.
Hire an Agency vs Hire in-house
At the end of the day, it’s all about your resources. If your marketing needs are significant enough, you might need to hire a marketing person to work full-time on your marketing projects. However, most businesses find agencies the best option to acquire marketing diversification as they don’t need nor can afford to hire a full team of marketing experts to work exclusively on their marketing goals. If you’re still on the fence, consider estimating how much to spend on dental marketing so your budget can help you make this decision.
Stability
Hiring a marketing person to work with your marketing could be a great idea because they would acquire considerable experience and training with your brand, which means their work would be highly valuable. However, it’s well-known that online marketers tend to get bored after working with the same keywords, strategies, and brands for a long time, so you can get in trouble every time your online marketer decides to move on and look for new businesses.
On the other hand, when it comes to hiring a marketing agency, online marketers tend to keep their jobs longer as they work on several different projects at the same time, which allows them to remain creative and inspired. It’s true they can still leave the agency, but a top-grade marketing agency wouldn’t let you worry about it. In the case one of their members decided to quit, your business wouldn’t be harmed, because they already count with multiple experts working with your account and they will keep the ball rolling.
Hire an Agency vs Hire in-house
Is it worth it to hire a marketing agency to keep your marketing projects on track? It relies on the size of your dental practice. Usually, it’s harder for smaller businesses to keep their marketers for a long time due to the lack of variety and compensation they offer, while larger businesses tend to keep their employees focused, happy, and as a consequence, for a longer time. Nevertheless, consider that relying on a single person might be risky, and it could be convenient to hire an agency in order to have more people to rely on.
Special Benefits
As marketing agencies work in volume, they have access to plenty of benefits from advertising platforms that aren’t normally available for most businesses. Advertising platforms work hard with agencies as these spend millions of dollars on ads every month, and they offer marketing agencies wonderful advantages in exchange.
For instance, advertising platforms can assign people to oversee the accounts of agencies’ clients in order to ensure they get the attention and time they need. Also, their support is usually faster, they provide them with discounts, premium services, etc. The support advertising platforms like Google Ads or Facebook provide marketing agencies with must be excellent, as these platforms are fully aware that agencies can stop recommending them to their clients and make them lose a lot of revenue.
Hire an Agency vs Hire in-house
Is it worth it to hire a marketing agency to receive support from advertising platforms? Despite it’s hard to ignore the advantages you’d receive from ad platforms; it all depends on how these benefits would actually grow your dental practice.
Conclusion
To decide on what’s best for your dental practice, it’s necessary that you consider these aspects of hiring a marketing person or a marketing agency and analyze your particular marketing situation. You will also see the importance of having a marketing plan in order to achieve your goals with your business. After seeing the pros and cons, you’ll be able to decide what will help you grow your dental practice.