Modern Dental Marketing: What Is Dental Marketing Like These Days?
Nowadays, dental marketing involves employing digital tactics such as social media marketing and local SEO, while refining the traditional advertising strategies. Modern dental marketing allows your practice to reach a larger audience, reach those who need your services the most, and forge lasting relationships. This can be possible thanks to social media and online platforms and tools.
Dental Practice Marketing Evolution
While in the past an awareness campaign consisted of word-of-mouth, flyers, and newspaper ads, now modern dentist marketing awareness is now totally different. How do you market a dental practice these days? Dental marketing strategies have evolved with internet and smartphone usage; now including blog posts, social media pages, and research pieces. Not only do these strategies enable your practice to reach the right people, but they also provide a better return on investment (ROI).
Marketing for Dentists: Main Components
Similarly, digital marketing and an effective dental marketing strategy require a multi-channel approach that uses everything the web has to offer. Despite dental marketing is constantly evolving, there are some essential components.
– A practice website: What is dental marketing doing for your practice if you don’t have a website? A website is a place to offer information about your local practice and your services, host content, and send the right signals to Google for SEO (search engine optimization) purposes. A practice website with the right features will help both your practice and potential patients.
– Social media: You can stay in contact with current and potential patients by developing and maintaining proper social media pages. You can answer their questions and provide them with a quick way to review you. Moreover, social media is a fantastic way to host contests or giveaways. Sharing pictures of your practice parties and events can make your patients feel closer to you and your staff.
– Sharing quality content: If you wonder “how can I grow my dental practice by just posting online?”, you should know it’s not only about posting. Quality is what really matters. Show your expertise by creating and sharing quality content on your practice’s site. Not only will this increase your chances of being found by potential patients, but it can also result in organic traffic growth.
– Using Google My Business (GMB): If you want to be found by potential patients locally, this is the right way to go. You can register your practice’s address, phone number, and additional details necessary to find you. When people search for dentists in the area, you and your competitors will come up with their Google rating, which is a useful guide for potential patients.
Benefits of Dental Office Marketing
– Practice awareness: Establishing a name for your practice through proper dental marketing is vital to engage the audience.
– Forge strong relationships: What is dental marketing’s mission in terms of humanizing your practice? By creating content that answers their questions, you can create meaningful relationships with your patients and potential patients and show them the top doctor you are. Through articles and blog posts you can share your expertise, gain more credibility, and increase your chances of new patients choosing your practice.
Dental Marketing and Advertising Trends
There are plenty of emerging trends coming for both dental advertising and dental marketing.
– Social media upcoming role: It is predicted by analysts that despite social media is already important for dental practice marketing, it will play a bigger role in the future. This is due to the younger generations being more social media savvy, making social media an effective way to get new patients.
– Video marketing growth: Digital marketing experts predict that users will look for informational videos on a variety of conditions, including meeting your staff and learning about your expertise, which will lead to a noticeable video marketing growth.
– Interactive tools and content introduction: If you wonder “what is a healthcare marketing strategy that is showing great growth?”. Well, more and more practices include interactive content and tools to help their visitors determine potential causes of pain, estimate costs, or get health-related recommendations.
Dental Practice Advertising
Despite the previous marketing strategies are mainly focused on organic marketing, dental ads should be included in your dental office marketing plan as well sometimes. With paid ads, you could immediately be found by potential patients. Some dental advertising options are Google ads, Facebook ads, community newsletters, and direct mail advertising.
– Google ads: Despite organic marketing efforts could get your site to the top Google’s search results, paid advertising is a way to ensure that anyone local to your area searching for your services will find your brand.
– Facebook ads: Paid search and paid social are different in several ways. While paid search works with search queries, Facebook ads work by targeting specific audiences with particular online behavior. Therefore, potential patients can become familiar with your practice’s brand and image, even if they’re not actively looking for a dentist.
– Community newsletters: Associating your practice with community publications and sponsoring community events will raise awareness, establish your place in the community, and reach local potential patients.
– Direct mail advertising: When it comes to dental marketing strategies, the mail is still a good tool. Acquiring patients who don’t own a smartphone or aren’t internet savvy is possible with dental brochures, newsletters, and postcards. How much should a dental practice spend on marketing? Well, despite this tactic could be expensive, it is effective for new practices that need an initial wave of patients that will eventually spread the word, submit online reviews, and engage on social media.
